How We Do It

Beginning with concept development and script, Intentional Pictures can see to every aspect of a production, of any length.

Budget
Here’s an important question for many clients. There’s no rate card at Intentional Pictures. Instead, each budget estimate is tailored to fit the project and client.

Writing and Pre-production
Defining the project and its purposes is the first step. Client and producer work together on a project outline, describing not just the finished product, but how it’s to be made.

Moving Pictures
There are many ways to visually style a project, combining artistry and technology. Trained in cinematography at the American Film Institute, Dave Haldiman brings to each project many years of experience with cameras and lighting.

Production
We’ve been responsible for budgets from hundreds to many hundreds of thousands of dollars, for logistics of location shoots on the road for months at a time, and for the flexibility to re-direct ideas and resources.

Post-production
We use the latest Apple technologies for editing, DVD authoring, and text and motion graphics.

Client: Gail Ambrosius Chocolatier, Madison, WI
Director and camera: Dave Haldiman, Intentional Pictures
Producers and editor: Emily Rumsey, Trilobyte Pictures, Minneapolis, MN

“It doesn’t even seem like advertising. It’s like telling a story.” – Gail Ambrosius

Client: United Way of North Rock County
Director, camera, editor: Dave Haldiman, Intentional Pictures
Producers: Linda Lyke and Dave Haldiman
Writers: Dave Haldiman, Mike O'Brien, and Linda Lyke